Sport Waikato's women and girls initiative This is ME was recently celebrated at the Northern Districts Cricket Association Awards evening. CEO Matthew Cooper accepted the top award for Community Engagement Strategy on behalf of the This is ME team.

The brainchild of our GM Sport & Community Amy Marfell, and in only its second year, a combination of the junior ‘Sista Smash’ followed by the Senior ‘Backyard Smash’, saw a combination of nearly 300 females experience cricket through a fun filled opportunity with food trucks, fancy dress and even the Backyard Smash being played under lights.

Focused on opening the game and Seddon Park as a venue to females of all ages across the Waikato, This is ME has reduced barriers, supported cricket to be a game for all and created a new offering with a sole focus to engage women and girls through positive, open and welcoming experiences with the game.

It's fantastic to see how organisations such as Northern Districts Cricket are open to hearing new ideas, backed by insights and data, to change the way they deliver to participant needs, and work in partnership with us to bring these opportunities to life.

You can see photos from the Sista Smash & Backyard Smash events here: https://bit.ly/3v1lejO

Sport Waikato's This is ME women and girls initiative wins award

More News Articles

~/getmedia/e3754173-0a7f-4c70-b682-aab82c12abc7/IMG_7923.jpg.aspx?width=2000&height=1333&ext=.jpg

'Rangatahi Have Got to Get Out' inspires young people to get out into nature

28/04/2021

Got To Get Out (GTGO) is a social enterprise outdoors group, on a mission to get disadvantaged youth active, outdoors and into nature to improve their health and wellness. 

Click to read more

~/getmedia/6c32d2ae-6e9f-4406-bccd-e39fa4bc3c98/WRSFP-Covers-2020.jpg.aspx?width=1654&height=937&ext=.jpg
Waikato Regional Active Spaces Plan helps drive decision making in facilities, places and spaces

Waikato Regional Active Spaces Plan helps drive decision making in facilities, places and spaces

21/04/2021

Providing a high-level strategic framework for play, active recreation and sport facilities, and spaces and places planning and optimisation across the region.

Click to read more

~/getmedia/463a7a60-27ae-4cef-a792-d1596a2f7b19/TIMAward.jpg.aspx?width=1920&height=1080&ext=.jpg
Sport Waikato

Sport Waikato's This is ME women and girls initiative wins award

21/04/2021

Sport Waikato's women and girls initiative This is ME was recently celebrated at the Northern Districts Cricket Association Awards evening. 

Click to read more

~/getmedia/fb5652fd-f011-4ac4-8441-8b9f8a659218/IMG_9245.JPG.aspx?width=480&height=320&ext=.jpg
Taakaro Ora empowering teachers to change the way they deliver physical activity in schools

Taakaro Ora empowering teachers to change the way they deliver physical activity in schools

21/04/2021

Empowering and inspiring teachers to think differently about how movement looks and feels within their class

Click to read more

Working...