Dr Amy Marfell

Dr Amy Marfell

General Manager Sport & Community

07 858 5388

027 350 2606


Originally from rural Hawkes Bay, I moved to Hamilton in 2006 to pursue a Sport and Leisure Studies degree at the University of Waikato. Following the completion of my undergrad degree, I continued my tertiary study, which saw me completing both a Masters and PhD - both of which focused specifically on New Zealand women’s recreational sporting experiences (and netball in particular).

Following the completion of my doctoral studies in early 2016, I took up a lecturing position at the University of Waikato, whereby across the course of two years, I taught on subjects such as sport and gender, sport and disability, sport, race and ethnicity, and sport and the media. I have also published my research in academic articles and books as well as speaking at a number of academic and non-academic conferences.
I joined Sport Waikato in 2017 as the Targeted Participation Team Manager and lead of Sport Waikato’s Women and Girls Initiative – This is ME®, which aims to support, encourage and celebrate physical activity participation among women and girls of ages, abilities and backgrounds. Women’s participation in sport and physical activity has always been an interest of mine, and I am excited about any opportunity to use my skills and knowledge to enhance outcomes for women and girls in this space.
Aside from my academic background in sports and recreation, I also enjoy ‘getting out there and active’ via my participation in a number of physical pursuits, including netball (both playing and coaching), yoga and pilates and walking in my spare time.